Pay-per-click search advertising has matured a great deal in recent years. Google no longer ranks ads by your maximum bid. Instead, ads are ranked by a more complex formula centered around something called Quality Score. Understanding and optimizing your Quality Score values can cut your advertising costs by up to a factor of 10!
We’ve just released a 12-page guide that explains it all and tells you exactly what you need to do to increase your Quality Scores. To get your free copy, just subscribe to our e-mail newsletter using the form on the home page.
