Google recently began publishing videos on their YouTube channels which are designed to help advertisers make better use of Google’s various advertising services. If you want to learn to maximize the profit from your AdWords advertising, and learn a few tidbits that you can’t find reading Help Center documentation, you must watch these five videos.

Introduction to the Google Ad Auction

Google AdWords Bidding Tutorial

Optimizing for Success on Google’s Content Network

Advertiser Education: What is Return on Investment?

Conversion Optimizer: Increase your profits with AdWords

The AdWords UK team has released a great little animated cartoon that explains the basics of writing effective AdWords ads:

Pay-per-click search advertising has matured a great deal in recent years. Google no longer ranks ads by your maximum bid. Instead, ads are ranked by a more complex formula centered around something called Quality Score. Understanding and optimizing your Quality Score values can cut your advertising costs by up to a factor of 10!

We’ve just released a 12-page guide that explains it all and tells you exactly what you need to do to increase your Quality Scores. To get your free copy, just subscribe to our e-mail newsletter using the form on the home page.