You’ve probably heard the news by now — Microsoft and Yahoo! are combining their search engines. Within a few months of the deal getting regulatory approval (meaning early 2010 at earliest), Yahoo! will retire its search technology and display Bing results on its sites. Unless something drastic changes between now and then, which is unlikely with Bing’s positive reception and marketing budget, the combination will have Bing answering around 28% of all search queries.
With over 4 billion combined monthly searches, Bing results will be a major source of traffic for much of the web. No longer will “But It’s Not Google” be an acceptable excuse for ignoring that potential. If you want to be sure your site taps into as much of that traffic as possible, it’s time to start paying attention to just how Bing works.
To get you started, here are a few resources for getting started with Bing SEO:
