#1. Better Keyword Analysis

Track the results of both billed keywords (the keywords you placed bids on), and the
actual searched keywords that visitors are
typing in before clicking your ads. Quickly compare the clicks, sales, costs and conversion rates of all your keywords, both within
specific ad campaigns or across them all. In addition to
eliminating the unprofitable keywords from your campaigns to save money,
use the top converting searched keywords to help generate new phrases to add.
#3. Ad Scheduling

Why spend money advertising your site during days of the week, and hours of the day,
when your customers' wallets are closed?
Discover when your ads result in sales, and when they don't. Then log in to your PPC search and other advertising accounts and
finally make informed use of the ad scheduling features to only show your ads during the hours they convert to sales. Your click
data is automatically adjusted to whatever time zone you configure, so that you can match up your reports to your advertising
settings. You can
cut your ad spend significantly without cutting sales.
#2. Split Testing

Testing is the most important part of increasing conversions for any online advertising, and we make it easy. Not only can you compare
which campaigns, sites you advertise on and ad copy convert the best, but you can also
set up split tests in just seconds. Enter
multiple landing pages for an ad and we'll automatically send part of your traffic to each page, then tell you
which results in more
sales and higher ROI.
#4. Geographic Segmentation

Income, exchange rates and local preferences mean your conversion rate can be vastly different in different geographic markets.
Now you can see those differences clearly, with a
full geographic breakdown of your advertising campaigns. We automatically
identify the location of each visitor clicking your ads so that you can see the clicks, sales, conversion rate and more
by
country, state and even city (in the US and Canada). Don't just guess when choosing the geographic targeting options for
your PPC search campaigns, test and
cut out the poor performing countries to save money, while keeping those that bring you sales.