Money-Saving Actionable Data

Day Parting

Why spend money advertising your site during days of the week, and hours of the day, when your customers' wallets are closed? Discover when your ads result in sales, and when they don't. Then log in to your PPC search and other advertising accounts and finally make informed use of the ad scheduling features to only show your ads during the hours they convert to sales. Your click data is automatically adjusted to whatever time zone you configure, so that you can match up your reports to your advertising settings. You can cut your ad spend significantly without cutting sales.

Geotargeting

Income, exchange rates and local preferences mean your conversion rate can be vastly different in different geographic markets. Now you can see those differences clearly, with a full geographic breakdown of your advertising campaigns. We automatically identify the location of each visitor clicking your ads so that you can see the clicks, sales, conversion rate and more by country, state and even city (in the US and Canada). Don't just guess when choosing the geographic targeting options for your PPC search campaigns, test and cut out the poor performing countries to save money, while keeping those that bring you sales.

Billed and Searched Keywords

Track the results of both billed keywords (the keywords you placed bids on), and the actual searched keywords that visitors are typing in before clicking your ads. Quickly compare the clicks, sales, costs and conversion rates of all your keywords, both within specific ad campaigns or across them all. In addition to eliminating the unprofitable keywords from your campaigns to save money, use the top converting searched keywords to help generate new phrases to add.

Dashboard

Log in to an overview of the recent performance of all your advertising with your personal dashboard. You'll see how your actual profit from advertising has changed over the past 7 days. Clicks, sales, revenue and profit from the past week are compared to the previous 7 days to quickly identify how well you're improving your results.