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Money-Saving Actionable Data

Cut your ad spend without cutting your sales.

Day Parting

Why spend money advertising your site during days of the week, and hours of the day, when your customers' wallets are closed? Discover when your ads result in sales, and when they don't. Then log in to your PPC search and other advertising accounts and finally make informed use of the ad scheduling features to only show your ads during the hours they convert to sales. Your click data is automatically adjusted to whatever time zone you configure, so that you can match up your reports to your advertising settings. You can cut your ad spend significantly without cutting sales.

Geotargeting

Income, exchange rates and local preferences mean your conversion rate can be vastly different in different geographic markets. Now you can see those differences clearly, with a full geographic breakdown of your advertising campaigns. We automatically identify the location of each visitor clicking your ads so that you can see the clicks, sales, conversion rate and more by country, state and even city (in the US and Canada). Don't just guess when choosing the geographic targeting options for your PPC search campaigns, test and cut out the poor performing countries to save money, while keeping those that bring you sales.

Billed and Searched Keywords

Track the results of both billed keywords (the keywords you placed bids on), and the actual searched keywords that visitors are typing in before clicking your ads. Quickly compare the clicks, sales, costs and conversion rates of all your keywords, both within specific ad campaigns or across them all. In addition to eliminating the unprofitable keywords from your campaigns to save money, use the top converting searched keywords to help generate new phrases to add.

Dashboard

Log in to an overview of the recent performance of all your advertising with your personal dashboard. You'll see how your actual profit from advertising has changed over the past 7 days. Clicks, sales, revenue and profit from the past week are compared to the previous 7 days to quickly identify how well you're improving your results.

From the Inside Online Marketing Blog

  • Track Phone Sales With w3roi (Jan 22)

    You advertise online, but not all your sales involve a customer reaching the final page of your website checkout process. If you take sales by phone or mail order, you want to track these sales back to the advertising that generated them as well. Many of our users aren’t aware we can track those sales [...]

  • 5 Google Videos Advertisers Must See (Oct 02)

    Google recently began publishing videos on their YouTube channels which are designed to help advertisers make better use of Google’s various advertising services. If you want to learn to maximize the profit from your AdWords advertising, and learn a few tidbits that you can’t find reading Help Center documentation, you must watch these five videos. Introduction [...]
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  • 9 Principles Behind an Effective Landing Page http://www.tawheedkader.com/2010/03/9-principles-behind-an-effective-landing-page/ (Mar 29)

  • 5 Reasons Online Metrics Matter http://klck.me/Adn /via @KISSmetrics (Mar 17)

  • @stremcha We have never worked with that particular CMS software (Mar 09)

  • @StewartTurton You can provide any URL for your landing page. That includes any query string you need. (Mar 04)

  • @StewartTurton No, you have to use a redirect tracking link so it can send some of the visitors to each page (Mar 04)