Action: Actions represent leads, sales or other goals you wish to track. They usually include customer purchases of products or services or leads such as filling out a contact form or e-mail subscription form.
Ad Group: A group of one or more ads, used to organize your reports. Your advertising costs are set at the ad group level, so they should only contain ads that you purchased together, or pay-per-click search ads with the same cost-per-click bids.
Affiliate Marketing: Advertising on behalf of another in exchange for a referral fee, called a commission, when someone clicks on the ad then completes a purchase or other defined action. The commission can be a fixed amount or percentage of the purchase by the referred customer.
Affiliate Network: A company which manages cost-per-action referral programs for other websites selling products and services online. They pay website owners, called affiliates or publishers, a bounty for referring a customer to one of their advertisers, called a commission. The commission may be a fixed amount or a percentage of the value of the purchase made by the referred customer.
Billed Keywords: When a visitor clicks a pay-per-click advertisement on a search engine result page, the phrase they entered may not be exactly one of the phrases you purchased advertising for. This report displays which of the keyword phrases you bid on matched the advertisement clicked.
Campaign: Campaigns are used to group together related advertising, or websites you're advertising. Within each campaign you can have multiple ad groups which are more focused groups of ads.
Click: When someone arrives at your website through clicking an advertisement or typing in a tracking URL you generated through w3roi, a click is registered on that specific ad. w3roi only reports unique clicks; duplicate clicks on the same ad by the same person within a minute or two are not counted as the major pay-per-click search engines do not charge you for these duplicates.
Cost: In reports, cost is the total amount you've paid for the advertisements represented in that row of the report. It is the sum of fixed costs, monthly costs, and cost-per-click bids times the number of clicks during the selected date range.
Conversion: Synonym for an action; a lead, sale or other goal you're tracking occurring on your website.
Conversion Rate: What percentage of ad clicks eventually lead to an action. The conversion rate is computed by dividing actions over clicks during the selected time period.
Cost per Conversion: How much you spend on advertising for each action. The cost per conversion is computed by dividing your total advertising costs by the number of actions during the selected time period.
CPC: Cost per click. When advertising on search engines, such as Google, Yahoo! or Bing, you will pay only when your advertisement is clicked by some person making a search. The amount you are willing to pay for these clicks is entered as a "cost per click" bid.
CSV: Comma-separated values. A file format similar to an Excel spreadsheet, where each line of the file represents a row of data, and columns are separated by commas. Commonly used for importing and exporting information between programs.
Day Parting: The act of dividing days into parts. Day parting reports break down the results of your advertising by day of week and by time of day in hours.
Geotargeting: The act of displaying your advertisements to only specific geographical regions. Geotargeting reports break down the results of your advertising by location of the person that clicked the ad.
Landing Page: The specific webpage an advertisement leads to when the ad is clicked. Many advertisers create a new landing page for each advertisement or group of related advertisements which has content closely tied in with the advertisements.
Profit: How much you earned in excess of what you have spent on advertising. Profit is computed by subtracting cost from revenue.
Revenue: The sum of the value of actions occurring on your website, as passed in by the value set in the Conversion Code on your website.
ROI: Return on investment. The ROI is computed by dividing your profit by your total costs. A return on investment of 0% is the break-even point where you earned exactly as much as you spent. A positive ROI indicates you've earned more than you spent.
Searched Keywords: When a visitor clicks a pay-per-click advertisement on a search engine result page, the phrase they entered may not be exactly one of the phrases you purchased advertising for. This report displays the actual search phrase typed by the visitor before clicking your advertisement.
Split Test: A type of test where some portion of people that click an advertisement are sent to one landing page, another portion to a second landing page, another portion to a third landing page, etc. Any number of landing pages can be used in a split test. w3roi will automatically carry out a split test if multiple landing page URLs are entered for a single advertisement. This allows you to determine which landing page is more effective at generating actions from ad clicks.
You advertise online, but not all your sales involve a customer reaching the final page of your website checkout process. If you take sales by phone or mail order, you want to track these sales back to the advertising that generated them as well. Many of our users aren’t aware we can track those sales [...]
Google recently began publishing videos on their YouTube channels which are designed to help advertisers make better use of Google’s various advertising services. If you want to learn to maximize the profit from your AdWords advertising, and learn a few tidbits that you can’t find reading Help Center documentation, you must watch these five videos.
Introduction [...]
